Session Descriptions, Notes and Presentations

Twitter users: Use the #apaso hashtag during the conference to share your thoughts and ideas with other attendees.

All Session Notes
(These are ready-only.  Click “Notes” links below for editable documents.)

APASO Round Robin Presentation.


Executive Director (Notes)
Programing and Member Services
Marketing and Audience Development


Arlene Goldbard Plenary: The Wellspring: How Your Work is Transforming The World (Whether You Know It Or Not)

How we see our work in the arts—whether onstage, backstage, or creating the container that sustains it all—makes a huge difference in our effectiveness, our personal satisfaction, and our working relationships. Arlene Goldbard’s keynote will focus on our largest vision, our deepest impact, and how to bring them together.
Goldbard keynote APASO 3-8-11


Arlene Goldbard Workshop: Reframing Art’s Public Purpose: An Interactive Workshop

Justifying art’s public purpose with secondary effects: test scores, economic multipliers and the like is not exciting public support for the arts. The cuts keep coming. The aim of this workshop is to expand our thinking by creating new frames—new containers —that are big and strong enough to convey the real and awesome power of human creative expression. We’ll briefly explore a range of relevant questions, then work in small groups to brainstorm promising new ideas.
Goldbard Reframing 3-8-11-1


Eating #SupplyDemand for Breakfast

Discussion Leaders: Victoria Bailey and Brad Erickson

NEA Chairman Rocco Landesman challenged all of us recently to start trying to understand better how the arts are managing (and mismanaging) the supply/demand relationship in the arts.  Is “let every flower grow, and nourish it” an outdated policy that can’t possibly function in an overstimulated and economically volatile environment like the one today?  What is the role of the arts services organization in engaging with #SupplyDemand, and how can we constructively move forward on policies designed to help our members thrive, if some of those policies are based in tough love, more stringent metrics, and evaluation of effectiveness — and is that even our place?  Sign up in advance for this special roundtable, loosely moderated breakfast to talk about #SupplyDemand and what it means for us.

Putting Audience 2.0 Into Practice

Panelist: Sarah Sullivan, Victoria Bailey, Doug Smith, Frances Black, Clayton Lord (moderator)

Jumping off from the findings in the NEA’s Audience 2.0 report, which highlights the symbiotic and murky relationship between media- and live-based art consumption, this session will include a presentation on the report from an NEA representative, then focus in on case studies of existing and emerging ASO efforts to bridge the technological divide and get to potential arts consumers where they are.

Big Ideas for Big Lists

Panelist: Maggie Johnson, Kendra Lawton, Clayton Lord, Terence McFarland

Many cities and regions now have Big Lists. Let’s get together to share examples of how we’re using them for advocacy, evaluation, research, etc… Also let’s talk about how else we could be using them, what questions should we be asking, what can they tell us, what’s their impact in our communities and how can we become a network of communities with Big Lists. We’ll hear from four different communities on how they are using their Big Lists and then open it up for a larger conversation.
Kendra Lawton_APASO_BigList_2011
Maggie Johnson_APASO_STAR_2011
Clay Lord_APASO_BACAM_2011
Terence McFarland_APASO_Arts Census_2011

The Logic of Discounts – A Deeper Look at our Missions and Program Strategy

Panelist: Cara Chrisman

How does selling discount tickets advance our missions?  What are we trying to achieve with these programs and how can we better communicate those goals to our arts groups and to the public to convey our competitive advantage? This is sure fire, thought provoking session and not for the faint of heart. Cara Chrisman from Theatre Bay Area will lead us through a thoughtful discussion on this very important topic.

Non-Traditional Collaborations

Panelist: Erin Williams, Jeff Trabucco, John McEwen, Victoria Bailey, Terence McFarland, Matt Lehrman (moderator)

We all know collaboration is the heart of the work we do. Hear first-hand how APASO organizations are developing and executing exciting non-traditional collaborations that tie into their organizational missions. This session will briefly highlight a variety of successful non-traditional collaborations (i.e. healthcare, education, etc.) and will leave plenty of time for brainstorming new ideas that will inspire new ways to collaborate in your community.

Messaging, Language, and the Power of Stories

Panelist: Jacoba Knaapen, Tom Kaiden, Brad Erickson (moderator)

Whether for advocacy, advertising, board development or fundraising, language and messaging are vital to conveying not only the value of the art we support, but the value of service level organizations like us.  How do we talk about our value, arts, culture and work.  Equal parts branding, linguistics, psychology and storytelling, this session will look at both case studies and theory to offer insights into how we can convey our value clearly, specifically, and in a way that makes others value us (and art) as much as our members do.
Brad Erickson_APASO_IntrinsicImpact_2011
Jacoba Knaapen_APASO_Signage_2011
Tom Kaiden_APASO_Messaging_2011

Sarah Page Session on Social Media

Sarah Page is a Senior Economic Development Specialist with LCRA where she helps communities develop and implement programs to address tourism and economic development challenges and opportunities. Sarah also markets LCRA’s Colorado River Trail, an 11-county tourism region. She is an avid user of social media as a marketing and promotion tool for communities and events, and trains community organizations on its use.

Evaluation – Dirty Word or Pathway to Excellence?

Panelist: Frances Black, Susan Weiss, Tiffany Wilhelm, Dale Albright

A funder, a boss, or a board member says “evaluation” and we groan.  But perhaps we don’t have to.  How can we take back evaluation and use it to empower our organizations?  How does evaluation and planning work together?  How can we set measurable and realistic outcomes with appropriate indicators to track (and prove!) our impact and make improvements to our services?  We’ll talk about WHAT we are measuring in addition to HOW we are measuring it.  And then, how we USE it.  Leadership and program staff involved with advocacy, programs, fundraising, membership and planning will find useful tips and examples in this interactive session.
TWilhelm Evaluation Presentation

Chat Arounds

Artsopolis Update (Notes)

Strategic Plans

Fundraising (Notes)


Free Night Lottery (Notes)

Supply/Demand for Late Risers (Notes)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

<span>%d</span> bloggers like this: