Presenters

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Keynote Speaker: Arlene Goldbard

Arlene Goldbard is a writer and speaker whose focus is the intersection of culture, politics and spirituality.

Her most recent book, New Creative Community: The Art of Cultural Development was published by New Village Press in November 2006. She is also co-author of Community, Culture and Globalization, an international anthology published by the Rockefeller Foundation and Clarity, a novel. Her essays have been published in In Motion MagazineArt in America,TheatreTikkun, and many other journals.

She has addressed countless academic and community audiences in the U.S. and Europe, on topics ranging from the ethics of community arts practice to the development of integral organizations. Recent speaking engagements include the National Conference for Community Arts Education in Los Angeles, the Center for Arts Policy’s Democratic Vistas series in Chicago, Temple University in Philadelphia, Creative Exchange in London and Interferencia in Barcelona.

She has provided advice and counsel to hundreds of community-based organizations, independent media groups, and public and private funders and policymakers including the Rockefeller Foundation, Global Kids, the Independent Television Service, Appalshop and dozens of others. She currently serves as President of the Board of Directors of The Shalom Center.

Plenary Speaker: Sarah Page

Senior Economic Specialist, LCRA

Sarah Page is a Senior Economic Development Specialist with LCRA where she helps communities develop and implement programs to address tourism and economic development challenges and opportunities. Sarah also markets LCRA’s Colorado River Trail, an 11-county tourism region. She is an avid user of social media as a marketing and promotion tool for communities and events, and and trains community organizations on its use.

Plenary Speaker: Sarah Sullivan

Senior Program Analyst, National Endowment for the Arts

Sarah Sullivan is a senior program analyst in the Office of Research & Analysis (ORA) at the National Endowment for the Arts. She is responsible for developing and managing research projects on the arts in the U.S., including leading a study on outdoor arts festivals and the production of five monographs about the 2008 Survey for Public Participation in the Arts. Sullivan also is involved in the creation of the ORA’s first-ever strategic plan and in the development of the Agency’s 2011-2016 strategic plan. Prior to the NEA, Sullivan managed a 15-country study on economic mobility at the World Bank. She holds bachelors and masters degrees in Sociology from Stanford University and an M.B.A. from The Wharton School at the University of Pennsylvania.

Dale Albright

Director of Field Services for Theatre Bay Area

Dale received his BA in arts administration from San Francisco State. In addition to his duties directly serving the individual and company membership of Theatre Bay Area, Dale administers Theatre Bay Area’s grants programs (CA$H, Lemonade Fund, Landisman Fellowship, TITAN and New Works Fund). Dale is also an actor, director and playwright and has been Managing Artistic Director of theatre Q since its Bay Area incorporation in 2004.

Victoria Bailey

Executive Director, Theatre Development Fund (TDF)

Victoria Bailey is executive director of Theatre Development Fund (TDF), the largest not-for-profit service organization for the performing arts in the country.  TDF advances live theatre and dance by building audiences for the theatre and increasing knowledge about theatre and dance.  Its tkts booths and its membership, education, subsidy, access and dance programs all further its core mission. One of Ms. Bailey’s most visible accomplishments has been the shepherding, along with the Times Square Alliance and the Coalition for Father Duffy, of the rehabilitation of Duffy Square which is dominated by the new tkts booth with it glowing red steps.

Ms. Bailey was also instrumental in the execution of TDF’s Playwrights Project, a comprehensive study of the lives of American playwrights and the production of new American Plays. The Project culminated in Outrageous Fortune: The Life and Times of the New American Play written by Todd London with Ben Pesner and Zannie Giraud Voss, which was published in December 2009 and has stimulated national conversations about this critical issue.  Prior to her appointment at TDF, she had a nearly 20-year association with the Manhattan Theatre Club, first as business manager, then as general manager.  While at MTC, Ms. Bailey managed close to 200 plays, both on and Off Broadway, including the Tony Award-winning Love! Valor! Compassion!  She has worked as a consultant for a range of Off Broadway and regional theatres and has served as a member of the Executive Board of the League of Off-Broadway Theatres and Producers.  Ms. Bailey is a member of the adjunct faculty at the School of the Arts, Columbia University, and is a member of the board of the Times Square Alliance. Ms. Bailey has recently served on the New York Times Company Nonprofit Excellence Awards Selection Committee.  She is currently serving a second term on the Tony Awards Nominating Committee.  Ms. Bailey received a B.A. in history from Yale College.

Frances Black

Director of Member Services, A.R.T./New York

Frances is the service and advocacy organization for New York City’s not-for-profit theatre community. In 2010, Frances was co-producer on A Life in the Theatre by David Mamet on Broadway. In 2009, she independently produced Even Maybe Tammy, created by Christopher Bayes, at The Flea Theater. In 2008-2009, she served as Associate Managing Director of Yale Repertory Theatre. Previously, Ms. Black managed two small theatre companies: Yale Cabaret and The Gayety Theatre. Ms. Black has written two arts management case studies; Ice Theatre of New York and Perseverance Theatre and is on the Board of Trustees of Ice Theatre of New York. Hns. B.A in Theatre Studies from the University of King’s College and MFA in Theatre Management from Yale School of Drama.

Cara Chrisman

Deputy Director, Operations/Finance, Theatre Bay Area

Cara was hired by Theatre Bay Area in 1997 as Ticketing Services Director.  During the next nine years she oversaw tremendous growth in the ticketing programs, including the launch of online ticketing and development of the hugely successful Free Night of Theater campaigns, as well as relocating the business in 2002 to a new structure in Union Square. In October 2006, Cara was promoted to the newly created position of Deputy Director, Operations/Finance.  She currently manages Theatre Bay Area’s $1.8 million budget, oversees the operations of the organization’s various programs, and is responsible for technology and office management. Cara received her BA in Theatre Management from Barry University in 1995 and will receive her MBA with accounting concentration degree from Golden Gate University in August, 2011.

Brad Erickson

Executive Director, Theatre Bay Area

Brad serves as executive director of Theatre Bay Area, one of the nation’s largest regional performing arts service organizations, with 400 theatre and dance company members, and nearly 3,000 individual members.  He leads the organization’s efforts to support, promote and advocate for the region’s vibrant theatre and dance community.  Brad also serves as the president of the California Arts Advocates, the statewide advocacy organization for all the arts, and as the California State Captain for Americans for the Arts.  He is the co-founder and co-director of Arts Forum SF, advocating for the arts in San Francisco, and is the Chair of the Mid-Market Project Area Committee of the San Francisco Redevelopment Agency.  Before coming to Theatre Bay Area in 2003, Brad served as executive director of the Northern California Supplier Development Council, a nonprofit dedicated to promoting and strengthening ethnic minority-owned businesses. Also a playwright, his play Woody & Me received an NEA grant for its 2001 world premier at the Phoenix Theatre in Indianapolis, IN and was selected as best new play in the 2000 Festival of Emerging American Theatre.  His play, The War at Home, received its world premiere at San Francisco’s New Conservatory Theatre in September of 2006, and won an award for Best New Script from the Bay Area Theatre Critics Circle.  Currently Brad is developing two new plays: American Dream, el sueno del otro lado, at New Conservatory Theatre Center where it is set to premiere in 2012, and Milagro, through the Playwrights Lab at the Throckmorton Theater in Mill Valley, CA.  As an actor, Brad was last seen onstage in the Magic Theatre’s West Coast premiere of Steve Yockey’s Octopus.

Marguerita (Maggie) Johnson

Director of Marketing and Audience Development, Greater Pittsburgh Arts Council

Maggie Johnson joined the Greater Pittsburgh Arts Council staff in June 2008 and serves as Director of Marketing and Audience Development. In addition to public relations and marketing for the organization, she develops and implements strategic, collaborative marketing strategies for Pittsburgh’s arts and culture sector. Prior to the Arts Council, she served Pittsburgh Opera as Director of Marketing and Sales. There she received a Pittsburgh ADDY Award from the American Advertising Federation and spearheaded audience development initiatives including the Young Professionals Engagement Committee and a city-wide marketing collaboration with Cricket Wireless. Before landing in Pittsburgh, she worked in jazz programming with the John F. Kennedy Center for the Performing Arts, followed by positions in the artistic and education departments of Washington National Opera. While completing her Arts Management degree at CMU, she was lead manager on Power Up Pittsburgh: Increasing Marketing Capacity for Small to Medium Arts Organizations, a handbook. Maggie loves to volunteer her time with kids, especially with programs that focus on character building and artistic skills, such as assisting worship ministries with 1st – 5th graders at Allegheny Center Alliance Church. Maggie is also an alumna of Leadership Pittsburgh’s LDI XIII Class, and is developing a young artist residency program called JAZZSPACE.

Tom Kaiden

President, Greater Philadelphia Cultural Alliance

Tom Kaiden joined the Greater Philadelphia Cultural Alliance’s staff in 2001 and was appointed as the organization’s President in June 2010.  He has made community engagement a priority, so that the cultural sector serves as a vital partner in advancing Greater Philadelphia’s economic, community and personal growth.  In his prior role as Chief Operating Officer, Kaiden led the Alliance’s continuing efforts to promote the positive awareness and value of arts and culture and deliver high-quality services and professional development to 400+ member organizations from the Greater Philadelphia region.  Kaiden is the chief architect of Engage 2020, a four-year, $6 million marketing and civic engagement initiative focused on doubling cultural participation in Greater Philadelphia by 2020.  A successor to the Alliance’s successful Campaign for Culture, Engage 2020 places new emphasis on the application of research to guide consumer engagement strategies, cultural product development, and communications.

Jacoba Knaapen

Executive Director, Toronto Alliance for the Performing Arts (TAPA)

Jacoba Knaapen is a highly skilled cultural worker and producer whose work in the Canadian professional theatre industry spans a period of thirty years. She is currently the Executive Director of the Toronto Alliance for the Performing Arts (TAPA), an arts service organization that represents 175 professional theatre, dance and opera companies in the city of Toronto.

Jacoba is also the Producer of the annual Dora Mavor Moore Awards, which she has been producing for a decade. She is past producer of Elinore & Lou Siminovitch Prize (Canada’s largest theatre prize), and worked as the Company Manager at Theatre Passe Muraille for eleven years and also past producer for Topological Theatre.  She was co-founder and past editor of Theatrum A Theatre Journal and recently published The Doras:  30 Years of Theatre, Dance and Opera in Toronto. Jacoba is the recipient of a Harold Award for her contribution and mentorship in the Toronto theatre community, and has been recognized with a Vital People Award by the Toronto Community Foundation for her work in improving Toronto’s arts sector ‘vital signs’.

Kendra Lawton

Director of Programs and Planning, Greater Philadelphia Cultural Alliance

Kendra Lawton joined the Cultural Alliance in 2006.  As Director of Programs and Planning, Lawton designs and delivers programs and services for the Alliance’s membership and regional cultural sector (including the Philadelphia Cultural List Cooperative, professional development workshops, and public events); manages communications strategies under the Alliance’s new messaging framework, “It’s How We Grow™”; and provides support for organizational planning initiatives.  Lawton is an adjunct instructor in Drexel’s Graduate Arts Administration Program and has served as a grants panelist for the Philadelphia Cultural Fund.  Previously, Lawton worked as the Marketing Coordinator for the Cultural Resources Council in Syracuse, NY.  Lawton is completing her MS in Arts Administration at Drexel University and has a BA in Sociology from Le Moyne College.

Matt Lehrman

Executive Director,  Alliance for Audience

Matt Lehrman is the founding Executive Director of  Alliance for Audience, a service organization established to advance the mutual audience development goals of Arizona’s arts organizations and cultural destinations.  Today, Alliance for Audience serves 230 member organizations which span Arizona’s wealth of offerings in theater, music, dance, art, festivals, culinary and cultural attractions.  Alliance for Audience is best known to the public as ShowUp.com and its family of services. Previously, Matt Lehrman served nine years with the Scottsdale Cultural Council as the Director of Marketing for the Scottsdale Center for the Performing Arts and the Scottsdale Museum of Contemporary Art.

Clayton Lord

Director of Communications and Audience Development, Theatre Bay Area

Clayton Lord joined Theatre Bay Area in 2007, and oversees communications, marketing, audience development, research and advertising for the company.  He is the project director for Audience Feedback 2.0, the national intrinsic impact study, and also runs Free Night of Theater, the Bay Area Big List and the Leveraging Social Media workshop series with Beth Kanter.  Along with in-house research, Theatre Bay Area’s research program has commissioned work from Target Resource Group, Enertex Marketing and WolfBrown, among others.  Clay also sits on the oversight committee for Project Audience, the advisory committee for ATHENA, the planning committees for the NAMP and APASO conferences, and advises on the Bay Area Cultural Asset Map.  He writes for Theatre Bay Area magazine and theatrebayarea.org, and has presented at the TCG, NAMP, and APASO conferences, among others.  He holds a B.A. from Georgetown University.

John McEwen

Executive Director ,  New Jersey Theatre Alliance

Since 2001, John McEwen has served as the Executive Director of the New Jersey Theatre Alliance, a service organization for the state’s 37 professional theatres.  The Alliance provides advocacy, technical assistance, and programming that supports collaboration among the state’s non-profit professional theatres, encourages theatre-going activity and helps member theatres in their growth and development.  Under John’s leadership, the Alliance developed the nation’s first statewide online discount ticketing program for the performing arts—njArtsTix.org. Prior to the Alliance, John served as Vice President for Development of the New Jersey Network Foundation and Director of Development for Paper Mill Playhouse.

Terence McFarland

Executive Director, LA STAGE Alliance

Terence McFarland has served as Executive Director of LA STAGE Alliance since 2003. LA STAGE is dedicated to building awareness, appreciation and support for the performing arts in Greater Los Angeles through community building, collaborative marketing, advocacy, audience development, professional development and strengthening operations for the sector serving organizations in the five counties surrounding Los Angeles and individual members comprised of local, regional, national and international performing arts patrons. He holds both an MFA and a BFA from California Institute of the Arts, an Associate Degree from the Fashion Institute of Technology and a certificate from Polimoda in Florence, Italy. He was recently named a Trustee by City Councilmember Jose Huizar of the Bringing Back Broadway Initiative – a $40 million public private partnership to revitalize the historic Broadway District of Downtown Los Angeles.  Dale Albright

Doug Smith

Web Services Director, Theater Development Fund (TDF)

As the Web Services Director for the Theater Development Fund in New York, Doug is responsible for the design and maintenance of tdf.org which provides member services features and e-commerce capabilities for each of TDF’s programs. He also provides the look and feel for TDF Stages — TDF’s online Theatre Magazine.

He is currently a member of the Project Audience Oversight Committee, The AthenaTix Design Steering Committee, A Free Night/NYC Managing Partner and the author of several hundred thousand pages of incoherent, but amusing, doodles posing as notes taken during meetings and conferences for the past 30 years (or so).


Jeff Trabucco

Director of Network Licensing, Artsopolis

Jeff serves as Director of Network Licensing for Artsopolis, a program of Arts Council Silicon Valley. He was a founder of the Artsopolis platform and currently oversees the program’s national software licensing service, providing support in the areas of business and product development. Prior to joining ACSV in 2000, Jeff spent two years as a product marketing manager for a San Francisco-based start up, Bigwords.com. Prior to that, he worked for several years as an English language consultant for Japan’s Ministry of Education. Jeff holds an AA degree in Japanese and a BA degree in International Relations with a focus on African culture and politics. He is also a part-time musician and community theatre actor.

Susan Weiss

Vice President of Development, Greater Philadelphia Cultural Alliance
Susan Weiss joined the Greater Philadelphia Cultural Alliance in 2001 and directs the Alliance’s development efforts.  She has served as an adjunct lecturer in Drexel University’s Graduate Arts Administration Program and as a grants panelist for the New Jersey State Council on the Arts.  Previously, Weiss worked at the University of Pennsylvania, where she worked as staff writer in the marketing and development departments at the Institute of Contemporary Art and Annenberg Center for the Performing Arts.  She also served as a grant writer at Boston’s Institute of Contemporary Art and at Dance Umbrella, a contemporary dance presenter.  Weiss was a member of the 2010 core class of Leadership Philadelphia and serves on the Board of the Washington Square West Civic Association.  She has a JD from Boston University and a BA in American Studies from Wellesley College.

Tiffany Wilhelm

Director of Development & Membership, Greater Pittsburgh Arts Council

As part of the Greater Pittsburgh Arts Council team since September 2007, Tiffany has helped GPAC focus and improve its annual planning processes, secure new and increased funding, and grow its membership. She earned an MFA in Arts Management from Florida State University and was the Assistant to the Managing Director of the Asolo Repertory Theatre in Sarasota, Florida.  Prior to her arrival in Pittsburgh, she was the Executive Director of the Central Wisconsin Children’s Museum in Stevens Point, taught in the undergraduate Arts Management program at the University of Wisconsin in Stevens Point and served on the board of Arts Wisconsin.


Erin I. Williams

Executive Director, Worcester Cultural Coalition

Erin I. Williams is the Cultural Development Officer for the City of Worcester, MA and the Executive Director of the Worcester Cultural Coalition, the unified voice of the Central MA cultural community. The Coalition is a unique public private partnership which shines a spotlight on the cultural activity produced in the region and supports community development through such initiatives as the award winning WOOCard, the Worcester Wayfinding signage program and Creative Confabs. Most recently the Worcester Cultural Coalition was presented the Commonwealth of Massachusetts highest award, as the Creative Economy Catalyst.

Ms. Williams currently serves on Governor Patrick’s Creative Economy Council, the board of CultureLEAP, and Destination Worcester. She is an active member of MAASH, Americans for the Arts and local community organizations.  Ms. Williams was previously employed as a Massachusetts Cultural Council where she provided oversight and technical assistance to 90 local cultural councils in Central Massachusetts. She assisted in strategic planning and capacity building efforts for the Communities Department. She also is a consultant in the area of creative city making.

She has received numerous grants and awards from the National Endowment for the Arts, MA Cultural Council, local and regional foundations for non-profit cultural programming, arts education and capital projects. Erin was the founding director and trustee of the 1794 Meetinghouse performing arts and cultural center in New Salem, Massachusetts and the founding director of the Big Small Theater in Philadelphia. She holds a Smith Scholar degree, graduating magna cum laude, Phi Beta Kappa from Smith College. She also studied at the University of Massachusetts, Amherst.  Erin is a firm believer that creativity sparks the economy and builds community.

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